There's a new fashion franchise in Myeongdong called Spicy Color. The two Myeondong shops are basically around the corner from each other (near A-Land). I think it's being branded as an "Urban Lifestyle" store in the vein of "Urban Outfitters". It's also got a Japanese pop flair to it, so everything is ultra colorful. I decided to blog about it because it's been awhile since I've seen anything interesting in Myeongdong. Though not groundbreaking, I do like look seeing brightly hued merchandised arranged by color. I'm also pleased because I found a bright red tote bag that's perfect for work. It's made out of some rubbery plastic material that I hope will be light on my shoulder.
Items are moderately priced.
Info from the the website:
53-14 Myeongdong 2-ga, Jung-gu SEOUL, KOREA
02-3789-5424
54-24 Myeongdong 2-ga, Jung-gu SEOUL, KOREA 
www.spicycolor.com www.fashionplus.co.kr
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