I went to E-mart last week and was surprised to find that American beef had finally hit the chain stores.
I don't know if you can see the sticker at the top left corner of the package, but the slogan reads, "It's better."
Come on now, American beef industry.
You had folks in Korea demonstrating for nearly a year over the importation of American beef (amongst other things), and your reply to Korean consumers is: It's better!?!
I'm American, and even I'm offended.
Buzz words like "Well-being", "Organic", or "Skin Whitening" are effective, not "It's better."
In my opinion, the packages of American beef looked much more fatty and unappealing than the Hoju beef in the adjoining cooler.
Let's forget about American beef, and focus on importing some other American goods, like Captain Crunch or Funyuns.