While folks back home are just starting to ooh and aah over the Red Mango fro-yo trend, Koreans have already moved on to the next hot food item: roti buns.
Based on my source (i.e., google), the roti bun trend originated from Malaysia. The roti bun is a soft, butter-filled bread, topped with a sugary coffee-flavored crust. I also read that this bun is based on a Mexican recipe. So basically, roti bun is a Malaysian concoction based on a Mexican recipe, now sold in Korea. You got that?
A few months ago, two roti bun shops opened up in my neighborhood: Roti Boy and Papa Roti. They opened for business on the SAME DAY, and virtually just around the corner from each other. I'm no business major, but I suspect that such close competition does not make for good business.
Cyndi and I decided to do a little product comparison and give our expert opinions on which roti bun shop will prevail; a roti bun rumble, if you will.
Frankly, I don't think either shop will be around in a year's time because that's the way Korean businesses seem to roll.
I should note that I'm a little partial to Roti Boy, because they gave me a stamp card. (Arg, they trapped me with their stamp card!).